95.3 Party became a success in the market with its mix of dance and hip-hop music.[1] By 2004, the station had shifted to a hip-hop-driven direction, and rebranded as rhythmic contemporaryPower 95.3, restoring the format to Orlando since the flip of WJHM (now WQMP) to urban contemporary in the 1990s (WJHM returned to Rhythmic in 2012, but changed to CHR in 2014).
